
IFAM Artist Stories
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International Folk Art Market Artists
Mahalaxmi
For Mahalaxmi Das, Madhubani painting is more than an art form—it is a lifeline, a voice, and a cultural legacy carried forward by the women of Ranti village in Bihar, India. Rooted in the centuries-old traditions of Mithila, her journey into this intricate painting form of folk art began in childhood when she first observed and learned from an elder in her neighborhood.
Pavithra Muddaya | Vimor Handloom Foundation
Pavithra Muddaya and the Vimor Handloom Foundation have been dedicated to preserving and reviving India’s handloom heritage for more than five decades.
Juhi Sharma & Meera Bai | Vamika
The work of Vamika is a bridge between tradition and innovation, preserving Rajasthan’s artistic heritage while offering it to a global audience. Juhi and her team ensure that every creation reflects the timeless beauty of Kalbelia embroidery and its modern possibilities.
Kullvi Whims
This Himachal Pradesh artisan collective collaborates with the Gaddi tribe, reviving traditional Himalayan wool textiles and cultural motifs.