Shaping the Market

Artist Selection Committee

At the International Folk Art Market, we often speak about “master artists,” exemplars of technique, tradition, and the ability to infuse artistic beauty and meaning into their creations. And, over a ten-day period starting in late October, two dedicated teams of experts – the Selection and Placement Committees undertake the daunting process of identifying the virtuosos who will share their art and stories at the Market.

An independent committee of folk art experts from museums, galleries, universities, and philanthropic ventures reviews applications, drawing on collective expertise across media, cultural areas, and geographic regions. Notably, IFAM employees do not have a vote in the process.

Each application is painstakingly reviewed by a lead reviewer – an expert in the region and medium represented. These authorities assess the application based on the IFAM definition of folk art and a weighted scoring matrix that considers:

Artistic Quality

Traditionally of Process & Material

Traditionally of Form & Motif

Community Relevance

Cultural Relevance

Market-specific Considerations

Lead reviewers then present their analyses to the full Selection team. Each member of Selection has an opportunity to contribute personal expertise and challenge or endorse the recommendations.  Through a collaborative, iterative process, the team identifies an initial class of artists.

Over the course of five long and intense days – including gasps of pleasure at the amazing creativity spotlighted in the application photos, tears at the challenges being faced and hopefully overcome by the artists, and the pain of not being able to accept all that applied – a subset of submissions is moved forward.

An elderly woman with glasses and gray hair styled in a bun, smiling at the camera, sitting at a table in a banquet hall.
Simple line drawing of a person with a bun hairstyle on a plain background.
Simple line drawing of a person with a bun hairstyle on a plain background.
A woman with short dark hair smiling outdoors, standing in front of a wall with vines and branches.
A woman with long dark hair wearing a sleeveless blue dress and a pearl necklace, standing outdoors with trees in the background.
Person standing next to a brick wall with decorative clay design, wearing a green long-sleeve shirt and beanie.
Older person with white hair, wearing red circular eyeglasses, earrings, and a blue shirt, smiling.

Artist Placement Committee

Watching the Placement Committee at work is like attending a master class in global folk art. The knowledge base, trained aesthetic “eye,” understanding of tradition and technique, and the ability to bridge tradition with innovation are all brought to bear in finalizing next year’s Market participants. To ensure positive experiences for all artists coming to IFAM, Placement considers whether the work in the applications represents the best quality of a particular genre of folk art.

The Placement Committee considers how the work will connect with IFAM audiences and sell, so each artist returns home feeling successful, validated, and encouraged. They ask how audiences will respond to the artists and their work, and whether they will walk away with a more intimate understanding of the artists’ creativity, skill, and cultural circumstances. The Placement Committee is also challenged to balance proven strength with newness, collectible masterworks with affordable pieces accessible to the many, intricacy with simplicity, and tradition with innovation.

From their work, the shape of the Market emerges. At this point, the final class of artists is identified, and the initial contours of the following July are shaped.

Elderly woman with white hair, wearing black glasses, a dark blue sweater, and a patterned scarf, standing in front of orange wall with colorful circular decorative pieces.
Smiling woman with glasses and short blond hair indoors.
Woman sitting in a chair wearing a colorful blouse with a library background.
A person with shoulder-length hair wearing a colorful floral-patterned jacket stands in front of a plain background.
Person in an orange jacket with a turquoise necklace standing in front of purple flowers, smiling.
Two women in colorful traditional clothing, one wearing glasses, standing in front of a vibrant, floral backdrop.

Living Traditions, Thriving Communities

Every piece of jewelry, ceramic, tapestry, and art you purchase at the International Folk Art Market keeps generational traditions alive through some of the world's most talented and committed artists, despite economic, environmental, social, and political pressures. Your donations support artist- and community-centric programs that benefit folk artists and the Market's feasibility.