IFAM Press Kit

Press Kit Materials

The International Folk Art Market (IFAM) is a leading cultural organization that celebrates and supports folk artists from around the world. IFAM aims to preserve living folk art traditions and create economic opportunities for and with artists from diverse global communities through its flagship event in Santa Fe and year-round programming.

The 2026 International Folk Art Market will be held July 9-12 at Santa Fe Railyard Park in Santa Fe, NM.

Featured Media Coverage

Cabana, September 2025: Best in Show: An Insider’s Guide to Santa Fe's International Folk Art Market 2025 by Peter Speliopoulos

Forbes, July 2025: International Folk Art Market In Santa Fe: Artisan Retail With A Purpose by Chadd Scott

Santa Fe New Mexican, July 12, 2025: World comes to Santa Fe for Folk Art Market by André Salkin

New York Times, August 23, 2019: You Call It Craft, I Call It Art by Guy Trebay

A full list of IFAM’s recent media coverage can be found here.

IFAM Press Contact

Please send media inquiries to:

Clare Hertel, Clare Hertel Communications
Email: clare@clarehertelcommunications.com

Phone: 505-670-3090

To contact the IFAM Marketing and Communications Department:

Stacey Edgar, Chief Executive Officer
Email: stacey@folkartmarket.org

Outdoor craft fair with stalls under white tents, vibrant hanging textiles, and decorative plates displayed on metal frames. People browsing, wearing summer clothes and hats, some carrying shopping bags, on a sunny day with sandy ground and trees in
Man shaping a clay bowl at an outdoor event, smiling, with trees and a sign that says "pase" in the background.
People in traditional Mexican attire and costumes gathered outdoors at cultural festival or parade, with mountains in background.
A woman in a pink tank top and black cap leans over a table of children, helping them with a craft project involving yarn. The children are sitting at a long table covered with a blue and white tablecloth, with various colorful yarn balls and craftin
A young man working on a puppet of a smiling girl with long blonde hair, using a hammer and a tool in a colorful market or craft space.
A smiling man in traditional African attire holding intricately woven baskets at an outdoor event.
A young boy and an older man wearing traditional clothing are interacting at an outdoor event with a wooden loom in front of them. The boy is looking down at the loom while the man smiles and gestures toward it. There are trees, people, and tents in
Three people holding hands and smiling at an outdoor event, with an artist wearing a colorful hat and two men wearing navy blue shirts with 'OCEAN SOLE' logo. Several tents and people are visible in the background.
Profile of a woman wearing traditional Mexican embroidered clothing and a colorful embroidered sombrero hat
A woman with curly hair and freckles, smiling and holding a colorful embroidered textile at an art exhibit or fair.
Group of four diverse people standing together at a clothing booth during an event, smiling, with racks of colorful clothing and event signs in the background.
A man smiling at an outdoor market, standing behind a display of colorful woven handbags and hats with vibrant patterns.
Two women smiling at a stall with colorful clothing and accessories, with racks of clothes behind them.
A woman with a braid, smiling and wearing a colorful jacket, signs an autograph for a young girl at an indoor market or fair. The girl, wearing a large sunhat and a gray shirt, holds a postcard and a small item. Several people in hats and casual clot
Three women and a young girl in traditional Mexican clothing at an outdoor event, smiling for the camera with a blue sky in the background.
People participating in a parade holding the Mexican flag, with onlookers standing on the sidewalk, some taking photos.
People walking through an outdoor market with shops and tents, colorful flowers and trees, and bells hanging from wires overhead on a sunny day.
A woman with traditional clothing and a dark braid talking to a man with glasses and a red shirt, holding a microphone during a pottery demonstration.
A smiling woman with short blonde hair and glasses, wearing a red T-shirt with a bear graphic, sitting at a table at an outdoor event, surrounded by tents and people in the background.
Women in traditional Mexican dresses with colorful embroidery perform a dance on stage, wearing black hats with beer logos on top, in a cultural event.
Man in sunglasses and baseball cap holding colorful giraffe puppet and shopping bags at outdoor event.
Woman with dark hair styled in braids, wearing earrings and a necklace, standing in a clothing store with racks of clothing in the background.
A man in a plaid shirt and a black hat decorated with a colorful ribbon crafted pottery at an outdoor event, with chairs and tables in the background.