Explore the Innovation Neighborhood at IFAM 2025
The Innovation neighborhood is where heritage meets bold new vision.
At this year’s 21st annual International Folk Art Market, we’re celebrating 25 groundbreaking artists pushing folk art's boundaries—blending centuries-old traditions with fresh, contemporary energy.
The Innovation Neighborhood is generously sponsored by JoAnn and Bob Balzer. Thank you!
What You'll See
From bold textile statements and mixed-media sculpture to inventive ceramics and digitally inspired motifs, the Innovation Neighborhood is filled with surprises. This is a space to discover the unexpected—to see how global artists are imagining the future without losing sight of where they’ve come from.
Meet the Artists | Innovation | Booth #’s 80-104
Why Innovation in Folk Art Matters
Folk art has never stood still. It adapts, responds, and reinvents itself with each generation. Artists in the Innovation Neighborhood are part of that legacy—working across rural and urban settings to bring traditional forms into conversation with fine art, graphic design, modern fashion, and more. Some preserve ancestral methods while experimenting with new materials; others use their work to reflect shifting cultural identities or environmental concerns.
In a constantly evolving world, these artists remind us that honoring tradition doesn’t mean staying the same—it means staying alive.
Plan Your Visit
You’ll find the Innovation neighborhood at the heart of the Market behind the Nusenda Credit Union Mainstage—booths 80 through 104—making it an ideal first stop when the gates open!
July 10-13, 2025, at Santa Fe Railyard Park in the beautiful Railyard District of Santa Fe, New Mexico, USA
Pro tip: Attend the Early Bird Session on Friday, July 11, to explore the Innovation Neighborhood before the general crowds.
TICKETS ON SALE NOW!
