The Elegance of Tradition in Modern Times

Image Credit: Jane Bernard. IFAM 2024

A Journey of Passion and Perseverance

Amna Shariff, a master artisan, empowers young women in Pakistan with her exquisite jewelry. Located in Lahore, her workshop is a sanctuary of creativity where the influence of the Indus Valley civilization is reimagined for a modern world. Her pieces are a tribute to the Mughal Era, a period known for its cultural opulence. Jewelry has long held a special place in Indian and Pakistani cultures. It has served as a form of personal adornment and a powerful symbol of wealth, status, and cultural heritage. The intricate craftsmanship and timeless designs of Indian and Pakistani jewelry trace their roots back over 5,000 years ago, and the tradition of jewelry making in this region is deeply intertwined with history.

Amna's work is not just a tribute to Pakistan and its history; it’s a powerful statement of empowerment and contemporary femininity. In a society where women often face significant challenges, Amna has carved out her space and remains committed to empowering young women. Her work is a testament to helping others master their craft and find their place in the world, breaking barriers and redefining societal norms.

At the 2024 International Folk Art Market, Amna's booth (#23 in the Rooted in Place neighborhood) captivated us with its display of intricate filigree work. Each piece, with its delicate beauty and intricate design, tells her story of devotion, beauty, and the reclamation of traditional symbols for the modern woman. As we celebrate a piece of Pakistan's folk art this week, we invite you to explore the stories and traditions that make this country’s folk art so unique. Read Amna Shariff’s full artist story here.

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