IFAM Media
Join us for the 21st International Folk Art Market!
July 10-13, 2025
The International Folk Art Market is a place where cultures from all corners of the globe are celebrated; where folk artists, often marginalized in their own communities, are elevated. Where the humanity of the handmade isn’t just discussed but is right in front of you as you move from stall to stall at a bustling outdoor event, taking in the shades, symbols, and smiles of nearly 60 countries gathered in one place.
More than 150 artists participate, trekking to the United States from 52 different countries. These artists represent another 25,690 members of cooperatives and groups that ultimately impact the lives of 256,900 more family and community members.
Then, in only a matter of days–from a Thursday to Sunday evening–16,000 visitors attend the event, purchasing almost $3 million in folk art. Artists consign their artwork to IFAA and all sales are handled by IFAA. On average, nearly $20,000 per booth is sent back to artists in their native countries. More often than not, the income helps sustain entire communities.
IFAM Contact
To contact the IFAM Marketing and Communications Department:
International Folk Art Market
620 Cerrillos Road Santa Fe, New Mexico 87505
Diego Muñoz, Director of Marketing and Communications
Phone: 505-992-7602
Email: diego@folkartmarket.org
Press Photos
Request access to Press Photos:
To download the hi-res versions of images for use by your media organization, you must have a password given to you by IFAM. For all media inquiries please contact The Metta Agency, Audrey Nadia Rubinstein at
Phone: 505-490-5029 | www.themettaagency.com
Email: audrey@themettaagency.com
Already have a password? Login here.
These photos are for editorial use only by media organizations, and must include a photo credit, where one is supplied with the photo. Commercial reproduction is prohibited.
Qualifying Media
The International Folk Art Market welcomes and works with members of the media from all media platforms including broadcast, print, photography and digital. In order to qualify for media credentials, you must be a member of the media (traditional and/or digital), meaning the work you produce at the International Folk Art Market must be developed to be shared with a larger audience, on a qualifying media platform.
Reporters, producers, videographers, photographers applying for media credentials as “traditional media” (broadcast and print), must provide proof of which organization they will represent during their visit. The material produced must be scheduled for broadcast/print within a year of the 2023 International Folk Art Market. If it is a longer-term project, requires a larger crew (three or more) please contact our team directly to plan accordingly at .
Bloggers, influencers and content creators applying for media credentials for social/digital media must provide an overview of their respective accounts and reach/audience. Collaboration and creative coverage are encouraged, please contact our media team at for any projects that may require additional assistance.
Media that have previously received credentials will need to submit a sample of IFAM coverage secured as a result of being credentialed media at the International Folk Art Market. This will need to be submitted as a PDF as a part of the application process.
If your sole purpose for seeking media credentials is to build a portfolio, stock images, “spec” or for sale/resale you can still attend the event, just not with a media credential.