Mentor to Market
Mentor to Market
The Mentor to Market Programs (M2M) provide business and marketing workshops, hands-on skill building, peer-to-peer learning, and long-term support for folk artists to help them improve their livelihoods and participate more effectively in the global marketplace. Over the last 11 years, the Market has offered business-development training to 930 artists and their representatives from more than 40 countries.
Through Mentor to Market as well as hands-on participation in the Market itself, artists develop valuable skills to improve their businesses, build assets, and gain economic security for themselves and their families. They also acquire the confidence needed to be successful in an international marketplace.
Artist Education Program
ByHand Consulting
4 webinars to gain knowledge and strategies to create compelling visual and written content and use digital marketing tools to engage with customers during these unsettling times.
Branding Basics
Artists will review the basics of branding and building your story, and how branding creates a cohesive message and can increase visibility and success.
Photographing Your Product
During this workshop, Jane Bernard will show how artists can best photograph their work. Regardless of skill level, everyone has something to learn when it comes to utilizing the tools they have access to in order to showcase their work on applications, social media, and more.
Digital Market Tools
Artists will learn tips for utilizing websites, social media and email marketing to engage customers and communicate their unique brand message.