Sevinch Bazarova

Preserving A Family’s Ancient Traditions

Sevinch Bazarova is a textile artist from Samarkand, Uzbekistan, a city with a deep history of craftsmanship. Sevinch was born into a family with a centuries-long tradition of creating traditional clothing, a heritage she continues to uphold in her family’s workshop. Rooted in Central Asia's Uzbek and Tajik traditions, which were once on the brink of disappearing, her family is renowned for their richly embroidered and quilted garments that honor centuries-old techniques like naqqosh (pattern-making) and kashida (embroidery). Furkatovna works with nearly 20 local artisans to weave, dye, embroider, and tailor her designs. 

Her process begins long before the first thread is pulled. Bazarova selects materials steeped in meaning: handwoven fabrics sourced from local artisans and the storied bazaars of Urgut, where vintage rolls carry the weight of tradition, often saved for dowries and cherished for generations. Her father often handles dyeing the materials, while her grandmother, an experienced designer, advises on the decorative patterns. The finished garments reflect the combined expertise and traditions passed down through generations. Her family’s loose-fitting garments are intentional, celebrating cultural modesty and allowing traditional patterns and bold colors to take center stage, transforming the wearer into part of the art.

These garments mark life’s most important moments and are worn at weddings, gatherings, and milestones. Through her work, Bazarova ensures that these traditions endure, reminding us that folk art isn’t static; it’s lived, worn, and carried forward.