Hajsu Etnomoda

Colombia | Textile Weaving

Hajsu Etnomoda is a contemporary fashion brand led by Indigenous designer Flor Imbacuán, who was born and lives in the Cuaspud reservation in Nariño, Colombia. She grew up surrounded by the textile traditions of her community, where the ancestral loom, the La Guanga, is both a working tool and a cultural symbol tied to the Andean worldview. Flor learned to weave from her mother, a master weaver, and later trained in fashion design, bringing this knowledge into her contemporary design practice.

Founded in 2011, Hajsu combines ancestral weaving techniques with modern apparel silhouettes. Flor leads the creative direction, translating traditional symbols and Indigenous identity into garments designed for a modern fashion market. Her work positions fashion as a space where cultural continuity and design innovation can coexist.

Production takes place through Casa de la Guanga, the brand’s workshop and cultural space. Casa de la Guanga functions as a place for weaving, learning, gathering, and community care. Through this space, Hajsu supports more than 90 families, providing dignified employment and steady income while creating opportunities for women, youth, and elders to remain connected to their craft.

Casa de la Guanga also operates as a school for the transmission of local knowledge. Children, young people, and women learn weaving not only to preserve cultural identity, but also as a tool for emotional well being, collective healing, and the development of personal and community projects. Mental health workshops and shared making are part of this process, responding to social and economic pressures faced in the region.

Hajsu works with natural fibers, including sheep and alpaca wool, cotton, silk, linen, bamboo fiber, and natural dyes. Garments are woven, cut, and finished by hand, maintaining close relationships between design, material, and maker.