New at the 2018 Market, Fair Goers can purchase one of a kind Milagros and “Peace, Love and Folk Art” T-Shirts to support IFAM Artist Initiatives

For Immediate Release:  The word milagro means miracle, and is sometimes used to describe the International Folk Art Market in Santa Fe.  Discovering and then bringing 150 master artists from every corner of the world to Santa Fe really is a miracle. This year, for the first time, the International Folk Art Market offers handmade milagros, folk charms that are given in gratitude or as good luck tokens, to raise money for the newly established IFAM Milagro Fund. Money from the sales will go to support future IFAM artists with first-year sponsorships, a menu of educational activities, sister markets, special events, and other artist-centered initiatives.

Besides the milagros, market goers can also purchase “Peace, Love and Folk Art” t-shirts for $20, with proceeds going to the fund. The milagros and t-shirts will occupy a separate booth on the upper level of the 2018 Market.

“Buying a milagro as a tribute to someone you love, or just hanging one in your home, is a great way to support IFAM and all that it does”, says Keith Recker, Creative Director at IFAM. “Milagros have always been part of our decor at the Market, and in celebration of our fifteenth year, the ambiance and decorations will be over-the-top beautiful. We’re planning something special in the décor this year to celebrate the donors who have made this Market possible – watch for the Milagros on Milner Plaza this July!”

IFAM CEO Jeff Snell elaborates, “We are thanking our top donors this year with hundreds of personalized milagros that will hang at the entrance to Milner Plaza. We love the gratitude that milagros express, and we deeply appreciate each and every supporter as their generosity makes the miracle of the Market a reality that impacts communities around the world.”

Recker, along with Market supporters Jonathan Williams, Karen Gibbs and Colvin English, developed a similar program in 2010 called “Hearts for Haiti” that helped to raise nearly $300,000 dollars for Haitian artists after the devastating earthquake including more than 10% at the IFAM.  Recker hopes the new initiative will approach that level over the next five years.


The International Folk Art Market Santa Fe opens with a party on the evening of Friday, July 13, and runs through Sunday, July 15, 2018, at beautiful Milner Plaza on Santa Fe’s Museum Hill. Tickets go on sale May 1, 2018. For detailed information and schedule of events, visit

The International Folk Art Market Santa Fe is held in partnership with the New Mexico Department of Cultural Affairs, the Museum of International Folk Art, the Museum of Indian Arts and Culture, the Museum of New Mexico Foundation, and the City of Santa Fe.

For more information, interview requests, and photos, please contact Clare Hertel at 505-474-6783 or