“Anything that is created by human hands should be respected by the whole world.”
Nobel Laureate and Honorary Chair of the 2018 IFAM Santa Fe, Dr. Muhammad Yunus.
Dear Friends of the International Folk Art Market,
I’m writing to share some of the record numbers from this special 15th anniversary International Folk Art Market Santa Fe with Nobel Laureate and Honorary Chair, Dr. Muhammad Yunus:
First, the record numbers for IFAM Santa Fe, the lead-off market for the 2018 season:
- 150 artists representing 51 countries
- $3.3 million in total sales, including artist sales, ambiance and Urban Zen Foundation
- Average artist sales = more than $21,000
- 211,000 lives impacted
- Over 1,774 amazing volunteers (ages 12 to 82) during Market weekend worked 15,694 hours in 3,202 shifts, traveling from 38 states and 27 countries—a volunteer from New Zealand made the longest trek to Santa Fe!
In light of this 15th anniversary year, we’re pleased to note that, because of your steadfast commitment over the years, IFAM has now generated more than $31 million in earnings that have returned home with the artists and positively impacted 1.3 million lives globally.
Folk Art Market Week Sponsored by Descartes Labs, IFAM Director, Jane Reid, and Collected Works Bookstore and Coffeehouse
Folk Art Market Week began on Sunday, July 8th, with a brunch and Artist Preview presented by IFAM Creative Director, Keith Recker. The capacity crowd enjoyed delicious food from Casa Nova Custom Catering and learned about all participating artists in the 2018 Market.
On Monday, July 9th, the Center for Contemporary Arts and IFAM presented clothing designer and 2018 IFAM Santa Fe participant, Carla Fernandez. Carla presented her current fashion line and expanded upon her traditional Mexican influences. The event was held in the CCA’s Tank Garage space, where Ricado Mazal’s retrospective is currently on display.
Folk Art Matters
Our Folk Art Matters Lecture Series continued on Wednesday, July 11th, with Kim Meredith, Executive Director, Stanford Center on Philanthropy and Civil Societyand Santa Fe Mayor Alan Webber. Their talk, “Social Entrepreneurship: Inspiring Innovation in Business, Government and Nonprofits,” succeeded in attracting a cross-section of the IFAM family, including local business leaders, IFAM artists, volunteers, and donors.
The following day, social entrepreneur and author, Kathleen Kelly Janus,presented, “Social Startup Success: How to Maximize Impact for Social Causes” followed by a book signing.
Then on Friday, July 13th, journalist and director of Under-Told Stories on PBS, Fred de Sam Lazaro, presented, “Making the Foreign Less Foreign: Profiles in Social Innovation.”
IFAM Santa Fe Honorary Chair, Nobel Laureate, Dr. Muhammad Yunus, did a book signing at Collected Works Bookstore and Coffeehouse. His book signing was so popular that the store sold out of his book, “A World of Three Zeros: The New Economics of Zero Poverty, Zero Unemployment, and Zero Net Carbon Emissions.”
Mentor to Market Artist Entrepreneurship Education Program
More than 30 first-time Market artists attended the Mentor to Market program on Wednesday, July 11th. The group was paired with 15 returning artists who worked to impart wisdom, share anecdotes, and provide support to ensure a successful Market.
The following day on July 12th, the Artist Conference hosted 22 educational sessions with more than 150 artists in attendance. Highlights included natural dye demonstrations from three regions of the world, and discussions on diverse number of subjects including product pricing to social media and photography to import and customs regulations. As in previous years, the Artist Resource Fair that is part of the Artist Conference included free eye appointments and reading glasses courtesy of Eye Associates of New Mexico (over 600 pairs were donated by community members). The Fair also included free dental screenings from the Santa Fe Community College Dental Program and import information from the USDA. All events were held at Christ Church Santa Fe and catered by Walter Burke Catering.
Folk Artist Demonstrations and Walking Tours
This year IFAM presented folk art fans the opportunity to enjoy more artist demonstrations at twelve different locations with fifteen Market artists demonstrating their various art forms. By establishing key lodging partnerships with the Four Seasons Resort Rancho Encantado Santa Fe and Sunrise Springs Spa and Resort, IFAM was able to expand artist demonstration programming from July 7th to July 21st. Additional locations included businesses in the Railyard District and, of course, downtown Santa Fe.
We are very thankful to all of our business partners who hosted IFAM Artists. To learn more about our business partners, click here.
One of the most beloved IFAM events, the Community Celebration and Musical Performance, once again captured the hearts and cameras of Santa Fe. Arguably, it may have been the best Community Celebration in our 15th-year history. Dr. Muhammad Yunus, his daughter Monica Yunus, son-in-law Brandon, and grandson, Cyrus, guided the procession that included the second annual appearance of the Chinese-Inspired dragons from Meow Wolf and Global Youth Ambassadors from Mandela International Magnet School. After being introduced on the Santa Fe Bandstand by Dr. Yunus and his family, and welcomed by a musical sampling from respective home countries, artists danced to Pascuala Ilabaca from Chile before heading onto La Fonda on the Plaza and the One World Awards Dinner.
Once at the One World Awards Dinner in the beautifully remodeled Lumpkins Ballroom at La Fonda on the Plaza, guests mingled and enjoyed dinner before the ceremony, which included the presentation of both IFAM Artist Awards for Community Impact and Living Traditions. The evening also included a performance by Monica Yunus and an artist award presentation to her father, Dr. Yunus.
Community Impact Awards
Recipient: Self Help Enterprise Foundation, India
- Janakpur Women’s Development Center, Nepal
- El Grupo Bayate, Cuba
- Somporn Intaraprayong, Thailand
- Sulafa Embroidery Centre, Palestinian Territories
Living Traditions Award
Recipient:Ebenezer Nomoda Djaba
- Angeline Bonisiwe Masuku
- Amalia Gue
- Mamta Varma
- Manisha Mishra
Our Friday Night Opening Party was a sold-out and record-setting event. With our signature cocktail, Prickly Pear Margarita, delicious food courtesy of the Cowgirl BBQ, music, and of course shopping, we reached an astounding $800,000 in artist sales!
The Early Bird Market at 7:30 am has always been one of the best-kept secrets at IFAM Santa Fe—except for this year. Early Bird Market, too, was sold out! As the gates opened for Saturday Market at 10:00 am, the rain clouds began to gather around the edges of Sangre de Cristo Mountains, and by the afternoon rain was all but assured. What began as occasional disparate drops of rain soon turned into a deluge. Nevertheless, the IFAM team and volunteers were prepared and after an hour of rain, sales resumed, crowds restored, and fun continued into late afternoon. Ultimately, the rain had little impact on artist sales.
As Saturday came to a close, IFAM Lodging partner the Drury Plaza Hotel in Santa Fe and the Santa Fe Reporter hosted a Market after party at Bar Alto, where special IFAM Artist guest, Abdulrauf Khatri (India), created a limited number of handmade block-print bandanas.
As the Sunday Market began, the voices of children exponentially grew with Community and Family Day. The Children’s Passport Project is still among one of the most popular children’s activities in Santa Fe and a Market family favorite. Speaking of voices, Monica Yunus and her friends from the Santa Fe Opera with their families in tow, gathered around the Sing for Hope piano and treated the crowd with a family-friendly sing-along and a stirring rendition of “Summertime.”
It would not be IFAM without its closing party, “Felicidades!” The once exclusive, artist/staff/volunteer chair only event, was made public for the first time with a limited amount of tickets. The party is not only cathartic but symbolic of the unity and celebration that IFAM brings to Santa Fe each year. We can hope to follow the artists’ example and take a moment to celebrate and reflect on what we have accomplished, extend congratulations to each other, and give thanks for our shared journey.
With a World of Thanks!
Jeff Snell, CEO, IFAM
P.S. Mark your calendars for next year’s 16th Annual International Folk Art Market Santa Fe on July 12, 13, & 14, 2019.