Phulkari’s Legacy and Tradition Reimagined

From Pirkot in Haripur, Pakistan, Laiba Sajid is revolutionizing the centuries-old art of Phulkari embroidery. This ancient art form, dating back to the 7th century, has been a cornerstone of cultural identity in the Punjab region. The daughter of renowned artisan Gohar Sajid, Laiba breathes new life into Phulkari, mastering the delicate stitches that define it.

But Laiba is not content to simply carry the torch of her ancestors. She approaches Phulkari as a dynamic art form. Her work redefines the traditional role of Phulkari in weddings and dowries, introducing modern themes of individuality, empowerment, and global connectivity. Inspired by nature and her training in fashion design, her shawls and textiles blend traditional motifs with bold new interpretations.

Laiba’s creations do more than preserve a cultural legacy; they ignite a dialogue about the evolving role of women in the Punjab region and beyond. Through her transformative artistry, Laiba Sajid ensures that Phulkari remains a living, breathing art form—one that bridges the past and the present while inspiring future generations to explore its boundless possibilities.