Folk Art Matters
Lectures | Films | Artist Workshops | Special Sales Events

Folk art is a window through which we see communities and individual makers of all sorts, from all cultures, expressing a wide range of identities and beliefs. IFAM provides a place for all of us to gather, learn, celebrate our shared humanity, and appreciate what brings us together. The Folk Art Matters is a way to express our passion for this organization and invite audiences year-round to experience the deep cultural impulses that shape IFAM and inform the creation of folk art from around the world. All events are held at IFAM Center at 620 Cerrillos Rd. Lectures and Pop-Up sales are free and open to the public.


Download: Folk Art Matters PDF


Havana Calling
Screen Printing Workshop | Presentation | Pop Up Sale
October 17-19, 2019

Join Cuban artist and IFAM 2019 participant, Dairan Fernández, and members of Cuba’s first independent fashion brand, Clandestina, for a special three-day event that includes a screen printing workshop, presentation moderated by IFAM CEO, Stuart Ashman, and pop-up sale.

Sale Events and Screen Print Workshops
IFAM invites the public to bring a shirt to be custom printed at the IFAM Center by the Clandestina team.

Presentation and Sale Event Opening and Screen Print Workshops
Thursday, October 17, 5:00 pm -7:00 pm
Free Admission

Friday, October 18, 2019
Sale Event: 10:00 am – 5:00 pm
Screen Print Workshop: 1:00 pm – 4:00 pm
Free Admission

Saturday, 19, 2019
Sale Event: 10:00 am – 5:00 pm
Screen Print Workshop: 10:00 am – 2:00 pm
Free Admission

IFAM Center
620 Cerrillos Rd.
Santa Fe, NM 87505
Free and Open to the Public

Dairan Fernández de la Fuente

Using the continent- and centuries-spanning process of woodblock printing, Cuban artist Dairan Fernández de la Fuente creates work steeped in the ever-evolving cultural heritage of his hometown of Havana. Dairan works from his studio, Taller de Gráfica Experimental, in downtown Havana. He uses traditional woodworking tools in a printing process, which is done entirely by hand. In Cuba, the technique was initially used to create cigar labels in the 19th Century. Taller de Gráfica Experimental was founded to rescue the traditional techniques of printmaking, while simultaneously respecting each artist’s individual creativity.


Leire Fernandez and Idania del Rio are the founders behind Havana’s first independent fashion brand, Clandestina. Along with their 32-person team consisting mainly of female artists, Leire, who serves as the brand’s Executive Director, and Idania, the company’s Creative Director, are responsible for making clothing that carries La Havana’s heritage and has something to say – literally and figuratively. Everything from their first collection titled Vintrashe to their recycled nylon handbags, Clandestina is all about ethical fashion – fashion with a conscience. Established in Cuba in 2015, Clandestina made its way to the U.S. after it was discovered by Google thanks to their illustration of Chrome’s T-Rex.

IFAM Holiday Sale & Maker’s Event
Block Printing Workshop | Presentation | Pop Up Sale
November 19- 23, 2019

Join us for our annual holiday sale featuring Indian textile group, Sudarshan, and jewelry by beloved Oaxacan artist, Federico Jimenez. Master block printer and founder of Sudarshan, Hemangini Rathore, will teach a hands-on workshop on block printing using traditional techniques used by artisans from Jaipur, India.

  • Sudarshan Block Print Workshop, November 19, 2019, 10:00 am – 2:00 pm
  • Presentation and Pop-Up Sale Opening: November 19, 2019, 5:00 pm – 7:00 pm
  • Pop-up Sale: Nov 20-23, 2019, 10:00 am – 5:00 pm

Sudarshan Block Print Workshop,
November 19, 2019, 10:00 am – 2:00 pm
Workshop Fee: $100 includes supplies. Space is limited

In Hindi, the word Sudarshan means beautiful, and in the ancient district of Jaipur, India, Sudarshan is also the name of a thriving artist collective, which was founded by expert textile artisan Hemangini Rathore with a goal of preserving and promoting traditional folk textiles. Hemangini will teach a hands-on workshop on block printing using traditional techniques used by artisans from Jaipur, India. This is an opportunity to learn these time-honored techniques from one of India’s foremost textile artists and a leading voice in the preservation of this ancient craft. IFAM is proud to welcome her back to Santa Fe after a most successful debut at IFAM 2019.

Federico Jimenez was born in Oaxaca, Mexico in 1941 in a Mixtec Indian Community. Federico works with traditional jewelers and silversmiths in Oaxaca to design intricate sterling silver jewelry and filigree pieces. The traditional designs incorporate turquoise, coral, and pearls. These centuries-old filigree techniques originated in Spain and were brought to Mexico in the 16th century from Spain. Federico and his wife Ellen donated a building and their collection of Mexican textiles, jewelry, and folk art to the city of Oaxaca, the Museo Belber Jimenez.

Travel the World With Us
Passport to Folk Art Trips
December 12, 2019, 6:00 pm- 7:30 pm

Join us to learn more about Passport to Folk Art Trips program. These life-changing travel experiences provide opportunities to meet master folk artists in their home countries; experience rich histories, cultural heritage, and traditions firsthand; and connect with the artists that are creating a better future for their communities through folk art.

Past Folk Art Matters Lectures

Jeff Snell, Former CEO, International Folk Art Market
Social Entrepreneurship + IFAM: Impacting the Global Artisan Sector
Thursday, February 15, 2018

Porfirio Gutierrez, Master Weaver in the Zapotec Tradition
Natural Dye Demonstration and Lecture
Thursday, March 15, 2018

Andrew Hale, Author, and Director of Anahita Gallery, Inc.
The Eternal Garden, Central Asian Embroidered Suzani: Myth, Magic, and Merchandise
Thursday, April 19, 2018

Suzanne Sugg, IFAM Director, Clothing and Accessories Designer
Textile Techniques and Treasures at IFAM
Thursday, May 17, 2018

Alden Zecha, founding partner at We Scale Impact
Counterfeit Items – Risks and Solutions
Thursday, June 21, 2018

Keith Recker, IFAM Creative Director
2018 IFAM Artist Preview and Brunch
Sunday, July 8, 2018

Kim Meredith and Mayor Alan Webber
Social Entrepreneurship: Inspiring Innovation in Business, Government and Nonprofits
Wednesday, July 11, 2018

Kathleen Kelly Janus
Social Startup Success: How to Maximize Impact for Social Causes: Lecture and Booksigning
Thursday, July 12, 2018

Fred de Sam Lazaro (Under-Told Stories, PBS) Presented with Creative Santa Fe
Friday, July 13, 2018

Mary Anne Wise
Lecture and Book Signing
“Rug Money: How A Group of Maya Women Changed Their Lives Through Art and Innovation”
Thursday, October 18, 2018

Dr. Suzanne (Suzy) Seriff
“Recycled, Re-Seen—Revisited: Critical Reflections on Folk Art from the Global Scrap Heap”
Thursday, December 13, 2018

Hilary Kilpatric
Presentation and Pop-Up Sale
Fashion, Women’s Empowerment, and the Global Craft Economy: featuring the work of Laotian artist groups Ock Pop Tok, and Passa Paa.
March 28-30, 2019

May Day Celebration: Pop Up Sale and Open House
Eileen Fisher Renew featuring IFAM Artist and IOU Project Pop Up Sale
May 1- 4, 2019

My Heart is in the Art: Volunteering at IFAM and Other Ways to Change the World
Thursday, April 18, 2019

Phyllis Galembo: From Nigeria to Haiti to Mexico
August 21, 2019 – 5:30 PM