Ndaba Mandela, world renowned author, speaker, and entrepreneur will join the world in Santa Fe this summer as Honorary Chair of the 2019 International Folk Art Market Santa Fe, the world’s largest folk art festival. Mandela, 37, is the grandson of Nelson Mandela, the legendary peace activist, humanitarian, and South Africa’s first black president whose anti-apartheid policies transformed his country and inspired the world. Raised by his grandfather, Mandela is the author of the acclaimed 2018 book Going to the Mountain: Life Lessons from My Grandfather, a tribute to his grandfather’s strength and wisdom and a memoir of the author’s own journey to a life dedicated to nurturing new generations of cultural leaders and peacemakers.

As co-founder and chairman of Africa Rising Foundation, Mandela leads the organization’s efforts in “creating a new generation of young Africans that will empower themselves to be at the forefront of Africa’s development.” Through initiatives in education, agriculture, business, and publishing, as well as collaborations with other international groups, Africa Rising promotes socioeconomic equity among Africans while advancing a positive image of Africa in the world.

Mandela previously served as spokesperson for UNAIDS, a nonprofit that seeks to end discrimination around HIV/AIDS, which led to the death of his parents. His grandfather, Nelson R. Mandela, worked with Queen Noor of Jordan as joint president of the United World College movement, whose 18 international high schools include the United World College in Montezuma, New Mexico, some 70 miles east of Santa Fe.

As Honorary Chair of the International Folk Art Market Santa Fe, Mandela will participate in the Market’s Artist’s Procession and community concert on the Santa Fe Plaza on Thursday, July 11. That same evening, he will be the keynote speaker at the One World Awards, where his voice of equity, education, and empowerment will surely resonate among the Market’s 150 master artists, many of them from countries that also face serious social, educational, and economic challenges.

“Ndaba Mandela’s message of nurturing young leaders to advance global unity is a perfect fit for our Market artists, who work every day to build sustainability and nurture young leaders in their own communities,” says Market CEO Stuart Ashman. “Mandela will feel right at home at the Market, which has hosted hundreds of master folk artists from throughout Africa, including South Africa, since our beginnings in 2004. We welcome him enthusiastically to our global community.”